MBA Renewables

Michel Battikh

Master's thesis

Market Strategy Options for BIPV in the Middle East

Professional background

Renewable energy project engineer, BSc. in Mechanical engineering, MSc. in solar energy engineering

Advice for future students

"Choose the tasks which you know nothing about so you learn more"

Experience with the MBA Renewables

"Great team with great people who are doing their tasks passionately".


Abstract of the thesis:
This study starts with a summary of the current building integrated PV technologies available in the market with their advantages and examples of their applications in the middles east region. After that an environmental study covering technical, financial, and legal aspects of the PV market in this regions. Based on that a market segment in the BIPV sector was chosen and marketing strategy is prepared for a company working in this market segment evaluating the market potential and expected revenues.