Marketing Analysis and Instruments



The certificate course Marketing Analysis and Instruments is also offered as a module as part of the MBA Renewables online study programme.



This executive online programme provides a comprehensive understanding of marketing and the decision-making processes of potential customers in the dynamic renewable energy markets:

  • Introduction to Marketing
  • Renewable Energy: Key Drivers
  • Environmental Analysis
  • Competitive Analysis
  • Segmentation, Targeting, Positioning
  • Marketing Strategy Aspects
  • Product and Services
  • Pricing
  • Distribution and Sales Channels
  • Promotion and Brand Management

 A detailed course description is available for download.

Learning Objectives

Upon completion of the certificate course Marketing Analysis and Instruments, students are able to develop a marketing concept. They can define specific marketing goals on the basis of the market analysis.

They can formulate strategies in order to reach the defined goals. Students can generate and assemble marketing-mix-instruments and implement the marketing strategy.

Target Groups

This executive programme is especially suitable for:

  • Sales and marketing manager
  • Business development professionals aiming for market growth
  • Entrepreneurs and professionals in the renewable energy domain

It is also offered as part of the MBA Renewables study programme. Therefore, students receive a certificate from the university and 5 ECTS credits upon successful completion of this course.

Tuition Fee

€1,500 (examination fees included)

Course Details

Next start: 1 December 2024 (Deadline for application: 30 November 2024)

Duration: 2 months

Dates: 01 December 2024 – 31 January 2025

Workload and its composition: 125 h (100 h self-study; 25 h contact time)

Teaching and learning methods: Online distance learning (online lectures, forums, chat and messaging, self-study, exercises, video podcasts)

Credit Points: 5 ECTS credits

Examination: Written Assignment

Certification: Certificate after successful completion of the course

E-learning platform: Moodle (powered by Berlin University of Applied Sciences)

Requirements for the Certificate Course Registration

To register for this MBA Renewables certificate course, please submit the following documents:

  • CV in English
  • Letter of motivation in English (maximum 1 page)
  • Certificate of English skills (please provide certified copies**)

A first university degree or professional experience are not required for taking the certificate courses of the MBA Renewables programme.

* Valid English Language Tests as a Precondition
As a proof we accept qualifications based on the ‘Common European Framework of Reference for Languages’ (Independent User B2) such as, for instance, the TOEFL or IELTS. You do not need to prove your English skills if you are a native speaker, or if English is the official language in your home country. Students who completed a first degree in English do not need to submit proof of English-language level proficiency.

** Valid Authentication Authorities

- the schools or universities who issued them, or the relevant Department of Education in your home country
- the Diplomatic Missions to the Federal Republic of Germany
- the Culture Department at the Embassy of the country the certificate was issued in
- the authorities and notaries authorized to carry out official authentications in the country in question
- in Germany, any public authority that holds an official seal is allowed to officially authenticate documents. 

Technical Requirements

  • Access to a computer with reliable internet connection and a speed of at least 2 Mbit/s.
  • An e-mail account that is frequently checked.
  • A headset or speakers to listen to presentations.
  • For online lectures: access to zoom.

Lecturer: Pascal Vuichard



Pascal Vuichard is an independent consultant for renewable energy and sustainability in Hong Kong and heads the executive education programme "Renewable Energy Management" at the University of St.Gallen. As of September 2021, he is an Adjunct Assistant Professor of Marketing at the Hong Kong University of Science and Technology.


Pascal has over seven years of project management and consulting experience in the field of renewable energy and sustainability and has advised policymakers, investors, and regulators in various countries around the world. Pascal has gained additional working experience in an international NGO and an international IT-company in Switzerland and has served as a member of state parliament as well as city government council in his home country of Switzerland.


Pascal holds a PhD in Renewable Energy Management from the University of St.Gallen and is an alumni of the CEMS Master in International Management at the University of St.Gallen and the London School of Economics.

Accredited by:

You have questions about the study programme or the certificate course? Please get in touch!